Millington Studio

Orbit

by Millington Studio

A marketing operating system built around your business.

Book a demonstration

Orbit is currently in prototype validation ahead of production launch.

The Business Brain

One governed understanding of one specific business.

The Business Brain is Orbit’s tenant-specific intelligence layer. It holds what a business has confirmed about itself, how it wants to be represented, and what it has approved as fact — and it is designed to keep developing as the business operates.

It begins with structured onboarding rather than a blank prompt, so the work starts from a considered picture of the business instead of whatever context happens to be typed in.

How it begins

Structured onboarding.

Nineteen stages, in a fixed order. The detail exists so Orbit holds structured information about the business, rather than asking the business to explain itself again on every task.

Stages 1–3 Setup
  1. 01 Account
  2. 02 Plan
  3. 03 Features
Stages 4–8 The business
  1. 04 Owner
  2. 05 Business identity
  3. 06 Website and online presence
  4. 07 Services and products
  5. 08 Locations and coverage
Stages 9–11 Audience, goals and voice
  1. 09 Target audiences
  2. 10 Business goals
  3. 11 Brand voice and tone
Stages 12–14 Approved information and safeguards
  1. 12 Approved facts and sources
  2. 13 Claims and safeguards
  3. 14 Calls to action
Stages 15–19 Channels, content and review
  1. 15 Contact information
  2. 16 Social channels
  3. 17 Website, CMS and email details
  4. 18 Content and image preferences
  5. 19 Final review

Four separate steps

  • Final review
  • Record approval
  • Platform verification / review
  • Account activation

Final review brings the onboarding submission together, including confirmations, evidence gaps, contradictions, warnings and blockers. Completing final review does not itself approve Business Brain records, verify the business or activate the account.

How it develops

Designed to become more specific over time.

After onboarding, the Business Brain is designed to continue developing through approved and relevant business activity and operational or customer signals, so that Orbit’s recommendations and outputs become increasingly specific to the business.

  • customer enquiries
  • reviews
  • orders and purchases
  • CRM activity
  • lead sources
  • conversion patterns
  • campaign performance
  • content approvals and edits
  • website changes
  • customer questions
  • customer objections

The Intelligence Model

Six classes of knowledge, with different purposes and different permissions.

This is the intelligence model Orbit is being designed around. It describes the intended product model rather than an implemented production architecture. These are not ranked from most to least reliable — they are different kinds of knowledge, used differently.

Approved Business Truth Operational Data Customer Signals Preferences Inferences Recommendations The business

  • Approved Business Truth

    What the business has confirmed about itself — identity, services, locations, approved facts and sources, claims and safeguards, calls to action, contact details.

    Purpose
    What Orbit may state as fact.
    Permission
    Only eligible approved record versions may be used as factual context. Material changes create a new reviewable version and require the appropriate authorised approval before replacing the approved version.

  • Operational Data

    Records of business activity — orders and purchases, CRM activity, enquiries, lead sources.

    Purpose
    Understanding what is happening in the business.
    Permission
    Recorded and analysed; not asserted as marketing claims.

  • Customer Signals

    What customers express — reviews, questions, objections, the language they use.

    Purpose
    Understanding how customers describe and evaluate the business.
    Permission
    Informs tone and content; not treated as fact about the business.

  • Preferences

    How the business wants to work — brand voice and tone, content and image preferences, channels.

    Purpose
    Shaping how output is produced.
    Permission
    Set by the business; adjustable.

  • Inferences

    Patterns derived from the above — conversion patterns, campaign performance readings.

    Purpose
    Interpretation, not assertion.
    Permission
    Always identified as derived; never promoted to approved truth automatically.

  • Recommendations

    Proposed actions and content.

    Purpose
    What to do next.
    Permission
    Proposed for human review. Nothing published, sent or actioned without approval.

New operational and customer signals may inform analysis, inferences and recommendations, but must never silently overwrite approved business truth.

Customer confirmation is not automatically equivalent to record approval or platform verification.

Controlled business information

Approved facts and safeguards.

Orbit is designed around controlled business information: what may be stated as fact, which sources support it, and what must never be claimed. Nothing is published, sent or actioned externally without the appropriate approval.

  • Approved facts and approved sources
  • Claims governance and safeguards
  • Verified calls to action
  • Human approval before anything is published, sent or actioned

Why not a general AI tool

A different starting point.

General AI tools begin with the context supplied in the conversation.

Orbit is designed around a persistent, governed intelligence layer specific to the individual business.

The value is not text generation. It is that the same business intelligence can support connected marketing and customer workflows, working from a shared understanding rather than from repeated explanation.

Connected workflows

One Business Brain, several connected areas of work.

Orbit is being designed so the same Business Brain can support connected areas of work rather than a set of separate tools.

  • Content & campaigns For example, social content and paid creative.
  • Enquiries & customer relationships For example, an enquiry inbox and customer records.
  • Web presence & conversion For example, landing pages and lead capture forms.
  • Planning & performance For example, a content calendar and performance analytics.
  • Workflow & automation For example, routing work for review and approval.

Orbit pricing

Three plans.

Foundation

£225/month

£795 onboarding

For businesses that want to use Orbit to manage their own marketing workflows.

Designed to include

  • Business Brain foundation
  • Core content workflows
  • Social
  • Calendar
  • Approvals
  • Essential reporting

Recommended

Growth

£449/month

£1,295 onboarding

For growing SMEs that want Orbit as their central marketing operating system.

Designed to include

  • Everything in Foundation
  • SEO workflows
  • Paid Creative
  • Inbox
  • CRM
  • Reviews
  • Broader planning support
  • Stronger reporting and business value visibility

Managed

£1,495/month

£1,995 onboarding

For businesses that want Orbit with ongoing hands-on support from Millington Studio.

Designed to include

  • Everything in Growth
  • Managed setup and support
  • Ongoing Business Brain maintenance
  • Higher-touch guidance
  • Structured human support around the platform

All prices exclude VAT where applicable. The onboarding fee shown applies to the selected plan; any additional bespoke work is agreed separately before work begins.

See Orbit for yourself.

We are working directly with growing businesses to shape the production platform.

Book a demonstration

Orbit is currently in prototype validation ahead of production launch.